An animation to showcase the Jersey Hemp product as it rolled out in Tesco stores across the UK
An animation created to showcase Jersey Hemp’s product launch across Tesco stores in the UK.
Faced with a tight deadline, a minimal brief and no brand assets, this project demanded creativity and agility. To deliver on time, I embraced an AI‑driven imagery pipeline. I tend to avoid AI when it comes to asset generation, but in this case it provided exactly the flexibility needed.
That said, I didn’t hand everything off to our great machine overlords. I ensured that every generated image was carefully refined, manipulated and controlled to preserve the brand’s distinctive feel and ensure the animation felt bespoke, not generic.
The result was a crafted, polished launch piece that brought Jersey Hemp’s story to market at speed, without sacrificing creativity or quality.
