I was commissioned by 3C International to produce a bespoke explainer animation for Jersey Cancer Relief, a long‑standing local charity dedicated to financially supporting adult islanders affected by cancer and funding local cancer prevention services.
This project involved the full creative process, from concept and script development through to illustration, animation and final delivery, with the goal of clearly communicating who they are, what they do, and how they help those in need.
The finished video lives on their About Us page and serves as a warm, engaging introduction to the charity’s mission and services, helping visitors understand at a glance how Jersey Cancer Relief supports people through the financial challenges that come with a cancer diagnosis.
What the video achieves
Makes complex information accessible — by translating key messages into simple, friendly animation.
Supports emotional engagement — helping visitors connect with the charity’s purpose right away.
Improves user experience — providing an immediate overview of Jersey Cancer Relief’s impact before users dive deeper into the site.
I worked closely with the charity to ensure the tone matched their compassionate ethos. Respectful, supportive and community‑focused.
