Gen II
It Takes II Launch – animated event space imagery
What better way to celebrate your company’s expansion than by throwing a party with clients, prospects, and partners? Along with Gen II‘s European expansion, they wanted some fresh brand elements to symbolise their evolution. The stage was set and the designs were done, but now they wanted to bring them all to life on the fantastic screens at Botree London.
I used Blender to render the II’s from the brandmark in a glass effect, so we could play refraction as they drifted gently through the various on-screen loops. With it being a brand new event space, and us being the first team to tackle content for this new space, there were definitely some road bumps. Still, it was an excuse to play with a drastically different canvas to the standard 16:9 or 1:1 and we had a lot of fun putting this all together!
Designs – Sam Bullock
Client – Gen II
Venue – Botree London
